#13,#14,#15 - I see the concept you are going for. The main people we are trying to convince are the builders, not necessarily the homeowners. So while I developed the acronym from a homeowner's point of view, I want to focus on convincing builders about the product.
Just a few things - Let's lose the "watch your custom home grow" text. I like the idea of the name then a graphic above it. Any other thoughts on that concept? Yea i know that is broad.....just getting started here though. Thanks for the entries....
i really thought about this and i am not sure why this concept would not apply to the homebuilder as well as the home owner. i worked up a couple of more samples. first is with all the houses in white to make it more uniform and the second will have the home completed in the middle symbolizing the completion of the project.