It's Amazing How Good Health Can Taste
What We Do
restaurant providing quick service plant based healthy meals.
Top Three Things to Communicate
#1 - Clean
#2 - Crisp
#3 - Straightforward
Our Target Audience:
We're targeting health focused people who want convenience and great taste. Our customers also care about food sourcing and the environment. Our restaurants will be in densely populated areas likely serving the middle to upper class. We think the customer will lean more female than male, and probably younger rather than older. A young professional type in their 20s-40s is probably the most likely customer.
a light brown like a wood. pine wood - the color of 2x4s for home construction.
also a medium to light green. Nothing neon. And nothing too deep of a color. more modern and clean green. maybe some white, maybe just a little brown, and maybe gray too. We will probably want to play with the white vs. gray - not even sure we need either of those colors.
Our Ideas and Additional Information:
We want Wholy Bowl displayed prominently. We'd also like to see the outline of a bowl (picturing a bowl outline like the letter "U" but obviously a shape that looks more like a bowl. Wholy Bowl and the shape of a bowl are requirements. We also wanted to test a small bed of grass at the very bottom of the logo - but don't worry about this piece of it too much.
We were thinking of stacking "Wholy" and "Bowl" on top of eachother and trying to figure out where the bowl outline would be placed. I guess it depends what we see in the tournament!