Whole Foods Market Legal Team Logo Design Contest

Whole Foods Market Legal Team has selected their winning logo design.

For $301 they received 93 designs from 23 different designers from around the world.
Contest
Logo Design Brief
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leemaybe
United States

Slogan

En Garde

What We Do

The purpose of the project is to identify, monitor, evaluate and report on various legal, regulatory and judicial developments that have the potential to impact the way the company does business. The information will be prepared by the legal team and distributed to company leadership.

Industry

Retail

Top Three Things to Communicate

#1 - Knowledge
#2 - Prepare
#3 - Protect

Our Target Audience:

Company leadership; primarily e-level. Retal grocery company.

Color Preferences

Basic, "natural" colors.
Green, Blue, Black, Red, Yellow
No flourescent or overly bright colors. No orange

Our Ideas and Additional Information:

The design needs to communicate (or at least suggest)knowledge, prepare and protect. I am not looking for a redo of the famous WFM trademark.

Themes

Masculine
Sporty
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

Loquaz
United States
Are you a division of *the* Whole Foods Market? If so, for branding purposes, do you want that logo integrated into this? Or do you want this to be totally unique? Many thanks!
13 years ago
the B
United States
my entry is based upon the assumption that you are associated with Whole Foods, ...if not then clarification is needed - thank you
13 years ago
VIDI
Italy
the B,
everyone has entrees and this is a general discussion page.
don't clutter this section with yourself, instead, use this for constructed communication that would benefit everyone, not just you.
Your comment should be posted in your designer page for this contest.
thanks.
13 years ago
2B Pencil
Canada
Leemaybe,

Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. Also take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914

ECC
13 years ago
the B
United States
VIDI - my comment was to help everyone with clarification on the CH's association with the corporation. =]
...sorry if you took it the wrong way, when I made it there was not a lot of activity here.
=]
13 years ago
Erik
United States
Is this the actual Whole Foods Market company?

You have no idea how much I love your salsa and guacamole.

13 years ago