Whiteroom PostLogo Design Contest

Logo Design Contest
Contests / Whiteroom Post

Whiteroom Post has selected their winning logo design.

For $250 they received 64 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We edit original non fiction television shows for HD broadcast (think Discovery Channel, TLC, "Cribs") and corporate video (think GE, Under Armour, Monster.com).
Industry
Entertainment
Color Preferences
I would like to see black, white, beige and/or earthy tones. Whiteroom is an expression used in skiing deep snow so I would like to keep it outdoors feeling without it being about the outdoors (if that makes any sense). Soulful maybe.
Our Ideas & Additional Information
I was feeling maybe using the "W" "R" and "P" stylized in some way on their own and the words "Whiteroom Post" to be an additional tagline for places I need to explain what we are. I do not want "Production" to be part of the logo even though we are a post production house.

I was also toying with the idea of playing off "whiteroom" and making it like a padded cell like you would find in a mental hospital. I am not 100% sold on this idea but would love to see mock-ups!

Possibly even industrial looking.

We are part of a creative industry with young and edgy people so I would like it to speak to the 20-30 somethings primarily. Edgy, almost dirty you could say. We work with corporate clients but don't want to feel or look corporate. We want them to realize why they come to us for our story telling and animation.

Here is a producer demo reel we do work with to get a feeling of our scope of work. http://marniproductions.com/
Themes
Modern
Raw

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Discussion

 
We would like to thank in advance the talented artists who put some time into our logo. We are a blossoming company with much competition here in Boston and are looking to set ourselves apart.

Thank you all for showing an interest in helping us. This logo will probably be the first thing any potential client notices about our company and we like making good 1st impressions!

Thank you,
Scott
Owner
Whiteroom Post
14 years ago
 
Also, if there are any specific questions anyone feels like asking you can contact me: scott (at) whiteroompost (dot) com.

Thanks again!
14 years ago
 
Wow... 10 mock-ups in 6 hours. You folks rock! Keep up the good work. Really interested in all ideas. Keep 'em coming!!!!

Thanks!
14 years ago
 
Thanks again all,

Just wanted to make some global comments. #12, #13 and #14 are looking too much like an application icon for a computer. We would like to stay away from that.

And I know symmetry is nice, but it isn't what we are a looking for. Our business is hectic and chaotic and deadline laden so maybe if we could dirty the ideas up and make them more abstract or chaotic.

Thanks again for all the work!
14 years ago
 
Do other designers look at the individual comments I leave for other designers entries to give them ideas? Should I post all comments here so everyone can benefit?

Thanks,
Scott
14 years ago
 
Two more days to go everyone! Awesome designs so far!

Scott
14 years ago
 
Thanks everyone for the entries. Unless something crazy comes my way in the next couple of hours, I am really liking #36.

Thanks all for everyone who participated!!!
14 years ago
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