WhartLogo Design Contest

WHART is an innovative, native mobile app on iOS and Android that aims to become the reference platform that links art (museums, exhibitions, art galleries, etc.) to its public (visitors, experts, tourists, art lovers, families, etc).

Through a very clean and innovative user interface, you can get all that art can suggest at your fingertips: all museums and events (exhibitions, etc) around you and in top cities, wherever you are or plan to go.

WHART presents all art places and art events in a geolocated way, and in all mobile formats : lists, maps, calendar, details, search tool, news-feed, etc.

WHART also provides additional services, such as: newswire, alerts & notifications, podcasts, videos, conferences, etc.

A very rich content available through a user friendly, very modern and minimalist user interface, that provides you with complete and very-useful information, whatever your centers of interest are.

WHART addresses all visual arts and fine arts (and not: living arts), i.e. : painting, sculpture, engraving, drawing, photo, design, architecture, fashion.

WHART USERS:
- Art lovers that are frequently visiting museums, art exhibitions, galleries.
- Tourists, families and more regular users that are not always thinking about art events, but that could see with this app a nice way to find great opportunities for visits and information.
- Art experts, museums directors, artists, who will seek accurate information.

WHART VALUES:
- unrivalled quality (of the content, of the app, of the service provided to the mobile user)
- authenticity
- legitimacy
- credibility
- kindness
- opening
- innovation
- international.

WHART KEY ELEMENTS:
- we bring together the community of art lovers
- we engage and federate the community of professionals from the world of art and art history
- we are "the map and the compass" of the art world, in a modern world
- we put the mobile at the service of art
- we address two communities (art lovers and art professionals) that have a high sense of beauty and a good level of aesthetic requirement
- at the same time, we want to extend the audience of art, to ease, to "democratize", to make it more accessible, precisely thanks to the mobile and our app
- in other words, we give the art world new and strong visibility,
- we contribute to better outreach
- we must be desirable, not intimidating or divisive.

WHAT WHART IS NOT :
- we are not an online e-commerce platform for arts
- we are not a "virtual art" platform, enabling virtual visits through your mobile

LOGO EXTRA INFO
- A pictural or abstract mark, an icon would be better than a wordmark type.
- It could be interesting to also clearly see the structure of the word with the "WH" (WHO WHAT WHEN WHERE -> WHART: this is the essence of WHART) and "ART"
- The logo should be bringing the art world into 2022 digital world. It should be desirable, artistic, modern, catchy. And global.
- It has to be seen and understood, liked and remembered at once.

We are open to suggestions.

The full scope of the project and logo is in the main description.