Weston Group PropertiesLogo Design Contest

Logo Design Contest
Contests / Weston Group Properties

Weston Group Properties has selected their winning logo design.

For $475 they received 195 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Your Professional Partner in Real Estate
What We Do
We provide the most consistent and high level service to help our clients buy or sell a home; we make it seamless and simple, the customer doesn't even have to think as we take care of everything in advance for them - we exceed expectations continually.
Industry
Real Estate
Color Preferences
I originally thought blue and grey but the more I consider this I am thinking more a lighthearted green and grey or tan - A classic, modern and timeless color scheme. A light green and grey mix could be nice and I would also appreciate seeing other examples other than just light green and grey.

My logo should should reflect, knowledge, approachability Calm, Professionalism, Trust & simple sophistication, lightheartedness, earthy tone, wood, individualism.

THE BIG VALUE FOR MY COMPANY: Is that a client with a $1,000,000 home will get the same level of service, responsiveness and respect as a client with a $30,000 cabin. Everybody gets the same high-level of care regardless of stature.

We are also like a Ritz Carlton and Nordstrom in the fact that we listen to customer feedback and implement. You will get the most consistent and high-level service even with a target audience and county that may not be expecting that. We want to bring that to them so they know what it feels like.

When I think of how I even look I have red hair with a red beard; I wear nice chinos and a blazer - never an expensive suit. I appreciate craft looks that are clean and modern with a bit of funk and organization to it, often time with patterns. My clients appreciate my clean, understated approachability. It is disarming to them and they know they can trust me and I would like to see that in my logo.

Selling a home is stressful and I want to display that I understand the stress of it and that I simplify for them because I have it under control as a true professional. However I don't wear power suits or drive a mercedes. I can range from million dollar homes to hundred thousand dollar home and be respected and acknowledge by all levels. I would somehow like this included in my logo as well. Everything that I do is clean, well organized and thoughtful.

Our Ideas & Additional Information
Please see all the notes in the "color" description:

One last thing on the logo is that I want to highlight the "Weston Group" and not so much the properties as prominently on the logo.
Themes
Simple
Necessity
Classic
Refined

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Discussion

 
Client
The first one catches my eye as well as the third one. I particularly like the font type chosen. Do you have any other ideas for design, these sort of look like tech companies as opposed to real estate?
8 years ago
 
Client
I just updated a lot of information and gave some examples to choose from. After careful consideration and looking at my brand I realized I am off and not giving a good examples of what I am hoping for. So far the designs have been thoughtful and well done and as I look at them I realize that my company is not as corporate as blue and grey indicates. I changed the color schemes and hopefully gave much more insight into who I am as a person and how my brand will reflect me and the way my customers see me. I have also included some examples of pictures that I thought are good examples to hopefully give some reference. Thank you all for your hard work!!!
8 years ago
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