Appreciate you contributing your efforts. I like the simplicity of this mark...I have a few colleagues that are also reviewing these initial designs, so stay tuned for modifications. If you could explore incorporating horse related elements, that would reflect the horse properties/ranches they company will be listing. Stay on the simple yet elegant trail.
At this stage, don't take your designs too far, but I'll leave it up to you how to incorporate the A&C font. My colleagues will be commenting on the designs today so I don't want to create extra work for you before they do.
On all your entries it may be worth considering, say, a horse icon (profile of running horse or portrait of head) instead of the WE. Or perhaps an equestrian related door knocker.
Pam, you may have seen that the contest was extended four days. The client was hoping to see a mark that more resembled the logo of one of his current companies...(see WCRE&T Logo Art.jpg, 28KB in Contest Brief). If you're game, see if you can take Entry # 69, #100 and #101 and tweak those in the spirit of that. They certainly don't have to match, just be closer to a cattle brand. Thx
#190 - #194 - variations of my 3 designs based on referenced 'cattle brand' look
#195 & #196 - variations using a horseshoe as the basis for the 'e'
Let me know if any of these are on the right track. I'd certainly be willing to provide more options based on your feedback. Especially if you wish to see a different font for the company name, or coloration, etc
Pam, appreciate you getting back in the saddle on this. Let me get a reaction on entries #190, 191 and 192, but my suggestion would be to shift the balance a bit between the E and the W...right now the E is more dominant so (in my eyes) it stages as EW vs WE. If I were to guess, I'd think my client would find the lower case e in entries 193 and 194 a bit too playful. Interesting direction with the horseshoe fashioned into an E...might want to do just a regular E as well. Good stuff.