pg,
Thanks for getting into the contest. Here are observations on your early efforts. The all CAPS in Western Elegance is a good direction and there are some good foundations with the house graphic. Do your best to steer clear of designs that are too formal or too corporate. My client's business is in the rural west of the USA far from urban centers. Accordingly, these entries or new ones could be better presented as less refined type font (rough edges, if you will). The compass points art is an interesting way to contain the house, but it seems to be missing something (N,S,E,W?). Maybe the house shouldn't be in that circle, but rather somehow presented in an expansive field loosely depicted with lines, if that makes sense. Feel free to incorporate other elements from the Old West as you refine your designs. Solid start.