Thanks for getting into the contest. Here are observations on your early efforts. The all CAPS in Western Elegance is a good direction, but overall your designs are too formal or too corporate. My client's business is in the rural west of the USA far from urban centers. Accordingly, the WE (for example) in most of your entries would be better presented as a cattle brand or less refined type font (rough edges, if you will). In Entry #10, 11 and 12 the four letter square is too precise, if that makes sense. Feel free to incorporate other elements from the Old West as you refine your designs.