Like the creativity of Green Box Films, Hoody Store, and Storage Hub. Those say what they are just by looking at them. Pull Board is very creative too.
What we do is an average client enters our showroom looking for a piece for her or his room. In the back of their mind, they want the professionally designed room but either don't think they can afford it or don't know exactly how to make it happen. We are very successful in helping that client develop the room they have always dreamed of using a simple process.
The font of #61, 62, and 64 is nice. The thin style looks upscale. I just don't like the W symbol you are using. More info....we are in the retail furniture industry. We are very good at showing a client who comes in to buy a sofa or a dining room, and show them how they can have the beautiful room they always dreamed of. We simplify the design process, develop a plan within their budget, and then we are able to fulfill the plan. Giving them a room they had no idea of how to get the process started, or no idea that they can afford great interior design.
Like the whimsy look of the table, and like the fact that it says furniture. How can you use the same idea, and place the table in the name like ORR Cycling logo? Maybe use lower case letters in Wendels?
I like how you are incorporating the logo symbol into the name....The floor lamp taking place of "L", and the pullchain taking the place of the "O". In fact, I like it better than the simple table and 2 chairs just floating on top. I'm just not a fan of the lamp you picked. It needs to be up-to-date and current. We are in the fashion business so the item you choose has to say "home fashion".