WellSource Chiropractic & Rehab Logo Design Contest

WellSource Chiropractic & Rehab has selected their winning logo design.

For $300 they received 158 designs from 44 different designers from around the world.
Contest
Logo Design Brief
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TuckerChiro
United States

Slogan

A Pain Relief & Wellness Center

What We Do

Chiropractic and spinal rehabilitative services including physiotherapy and exercises for people of all ages.

Industry

Medical

Top Three Things to Communicate

#1 - Professional healthcare
#2 - Caring, fun place to heal
#3 - Exceptional Service - short wait time, same day appointments

Our Target Audience:

More women than men. Family care for adults as well as children, within a 10 mile radius of my office in Tucker (Atlanta suburb) Georgia. We sincerely care about our patients. We have a neighborhood feel. We have fun in the office with our patients. We seek referrals from physicians as well as attorneys. Our neighborhood is fairly conservative. We are very scientific in our diagnosis and treatment. Our office offers a modern and more high tech feel although it is located in a renovated older ranch style home.

Color Preferences

It should also be able to be printed well in black and white. It should express sophisticated and health/wellness.
Conservative - non-witch doctor like

Our Ideas and Additional Information:

I would prefer staying with type solutions for the logo (vs an icon or some other illustrative elements).
Looking for a relatively conservative design and have one font for the "Chiropractor & Rehab" line, but try to vary the "WellSource" font as to have mass appeal yet represent nuances of what our practice is all about (health and wellness as stated earlier).

Themes

Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

TuckerChiro
United States
#1: Nicely done. Don't be afraid to use a different font for WellSource vs. our tag line. I'm not saying it doesn't work like this but I'm open to the use of varying the font as well. I like what you did with the logo design relating to the people abstracts (to me representing family) as well as it also forming a "W" image - representing WellSource.
Keep the ideas flowing ong.
Please consider consider word only design solutions as I have a long name and a long tag line - might be too busy and too much with a logo added in the mix.
Logo may appear a bit too corporate - I think it looks a little like Kaiser Permanente's logo (a gigantic HMO Insurance company) - it may represent corporate and not the slightly softer neighborhood feel.
13 years ago
2B Pencil
Canada
Please take a moment to read this "Ranking and General Tips" as complied by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914

Scott
EastCoast Creative
Designer/LT Moderator
13 years ago
TuckerChiro
United States
#2 & #3 - I've seen a similar designs in many different places. I like it but it seems a little overused by competitors. I like what the design says - wellness, relief, recovery, happy but I think it's been done before.
13 years ago
TuckerChiro
United States
#1: move you out of first as I think it may look too corporate - big company feel. Also too similar to Kaiser Permanente a big HMO Insurance Company here in the US.
13 years ago
TuckerChiro
United States
#5 & #4: Not crazy about the logo (reminds me of snakes) but I do like your choice of font and layout. Keep trying.
13 years ago
TuckerChiro
United States
#6: Prefer to have WellSource on the first line then Chiropractic & Rehab on the second line. Not sure about the logo representing sleep (although important to people who can't). I think I'd rather represent life and activity if anything.
13 years ago
TuckerChiro
United States
#8: Better with the eye as it is more clear as to what it is. Not sure if it represents what we do.
13 years ago
TuckerChiro
United States
#9: Nice design but logo doesn't really mean anything. It could be any type of company logo. I like the colours that you chose - green with gray along with the fade. Keep trying.
13 years ago
TuckerChiro
United States
#8: I like what you did but I think it's too cutesy, casual and not professional enough, but very creative.
13 years ago
TuckerChiro
United States
Mr Do & Reizu - I'll give you feedback on these tomorrow (US time). Mr Do, thanks for giving me several options.
13 years ago