Our Target Audience:
Well-educated, mature, affluent dental patients. Male and female, mid-30s and over. Offices located in a lovely shore town close to Boston, Massachusetts.
Our Ideas and Additional Information:
Would like to see something with a solid concept - a reason and rationale and IDEA behind the logo. (Not just a 3D, pretty, spinning "W" because it looks cool.) We want something very, very simple. No more than 2 colors, no tiny details, no shines or gradients or soft shadows... think of the CBS logo... that's what we're looking for. Must be easy and simple to reproduce in teeny-tiny sizes but look engaging at large sizes.