Soft or fluorescent pink, blue, yellow, orange, green, purple, gray - colors should NOT be primary in nature. They should be fun and bright.
Our Ideas and Additional Information:
The feeling should convey bright, sunny, California, upscale fun & a place both parents and children want to be. It should not read primary or low-scale at all. We are in an affluent, young neighborhood. The brand is more Crate Kids than Chuck-E-Cheese or Toys r' Us. The logo should not look like a daycare center. It should almost feel like a trendy adult boutique first. Waterlemon is a play on how toddlers mess up words like watermelon