Hi Everyone, Jess here, the other partner in the business. Thank you both for your submissions. I just wanted to chime in and say that I REALLY like the designs from the two contest attachments that we uploaded. I think something solid that we can change the color of easily or flip it into a negative space design (ie white) is very attractive to us. I really like how they were able to carry the basic logo and make variations on the different backgrounds to create a whole new image but also by keeping the original logo it creates integrity and consistency in the branding. I like the balanced composition of the positive and negative space as well.
I also like the other attachment with the pelican, the contrast helps it be a strong design, and the one gradient background color helps to create a pop, I like how the pelicans head has the black and the white to create the shape, it draws your eye in and the paddles are accurate and with the placement of the wings creates a flow (X) that draws your eye to the name of the company.
Both designs are bold and strong. We welcome any questions you all may have as well. Thank you for your participation. Also we are located in Rhode Island.