Our Ideas and Additional Information:
We would like to keep the outline of the vessel that is shown in our current logo, although some slight modification is ok, perhaps to the water wave images. We would like a completely new look and feel to the font. We like the idea of 'Water Taxis Combined' being split into 2 lines with 'Water Taxis' being above and a larger size font and 'Combined' being below and smaller size font. We are not sure whether the font should be lower case or upper case, examples of both would be good. We would like to move away completely from the red. Essentially we are after a sophisticated, simple and modern look. Clean lines and elegance are important.
We need the logo to work on a white background, but also require it to work on a dark background so the option to invert the colours is important (similar to the example in the link below)
We quite like the look and feel and colour of this logo https://www.designcrowd.com/design/7867226