A couple of new submissions for your new direction. I've brought in some elements reminiscent of actual horse brands, along with letterforms that give a quiet nod to horseshoes. Looking forward to your thoughts.
I appreciate your other ideas. I like the entries #10 and #64 the most. Dont feel limited to using just initials I have thought about making an actual horse brand that said joy. I would love to see any other ideas you might have.