WarGameStore Logo Design Contest

WarGameStore has selected their winning logo design.

For $300 they received 133 designs from 37 different designers from around the world.
Contest
Logo Design Brief Hide
grimgor77
United Kingdom

Slogan

at the sign of the dot bomb

What We Do

Internet retailer of Games Workshop products, but could expand into other gaming systems at some point

Industry

Retail

Top Three Things to Communicate

#1 - Wargames
#2 - fun
#3 - Trust in the WarGameStore brand

Our Target Audience:

GW games appeal to mainly boys from about 12 to adult. For many it becomes a lifelong hobby. The games are relatively complex and so appeal to intelligent kids. Generally higher income families. Significant proportion of sales are to mums

Color Preferences

Red (preferably pantone 032 CVC)
Black
Orange
Yellow

Red should be the main colour and should be suitably blood like!

Our Ideas and Additional Information:

The current logo in use can be seen here: http://www.wargamestore.com

Although I have outlined preferences for colour and style I'd love to see original ideas that might totally ignore them!

I like the idea of a wartorn, battered looking design. The strapline and bomb won't necessarily be part of the new design so don't be constrained by them.
WarGameStore doesn't have a bricks and mortar shop so I guess the .com should stay, but maybe a smaller font than WarGameStore? One thing I do think is needed is to make the 3 distinct words stand out. At the moment this is done by capitalising WGS but again you might have other ideas.
WarGameStore is a registered trademark and the "R" logo should be included in the design.

Remember that although the logo may end up on Tshirts it is primarily a website logo. I have a mild preference for the finished design to be a similar width to height ratio as the current one to avoid making the website header to big.

I don't want any of the above to stop you from submitting a creative design that you think will work, so feel free to ignore all the above as a different original design might completely change what I think I want.

Themes

Masculine
Simple
Colorful
Bright
Loud
Raw
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
2nd

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Discussion

Discussion

Charles Sels
Belgium
No WAR games!
12 years ago
grimgor77
United Kingdom
Some general points.
The slogan, "at the sign of the dot bomb" is used in the current logo because the letter "o" in com is replaced by a cartoon acme bomb. The slogan only makes sense if a bomb is used somewhere in the logo. Entry #12 uses it effectively but all other entries that use it don't have any bomb reference. So if there is no bomb then there should be no "at the sign of" strapline. Apologies if I that was not clear from the initial brief. As I said in the brief I am happy to see designs without bomb and strapline but its all or nothing. If you want to use the strapline you need a bomb. No bomb no strapline.

Having seen a number of designs without the .com I've decided that the winning logo will include .com and that I am likely to favour .com in a smaller font than WarGameStore, entry #5 is a good example of this.

Thanks to everyone for your efforts so far.
12 years ago
grimgor77
United Kingdom
Please don't take the current rankings as final. Even if there were no other entries I may well change my view as I will review these logos many times in the next few days.
12 years ago
grimgor77
United Kingdom
Its important that the design works on the two backgrounds in use on the site. the Warhammer and Warhammer 40,000 backgrounds are different, parchment for Warhammer and a grid design for 40K.

My site designer responded to an email I sent him earlier today as follows:

"The #20 is going to be tough to get working with the background, as any ‘grunge’ type of effect is going to be hard to show correctly. I like the ones with the bullseye personally, although I’m not sure how those will work on the background either. Need something bold and strong (like #19) to really show up well on the parchment."

But please look at both backgrounds and consider how your designs will look against them.

12 years ago
grimgor77
United Kingdom
I've put a newsletter out to my customers to ask them what they think. Comments include:

"Great competition idea! I really like #6, by shleep, with the 3-colour lettering and dot in the sniper scope. Its simple, but effective, and gives the fun feel without distracting the viewer with lots of cluttering details like the bullet holes or blood that some of he other designs have... they're fun, but they distract from what should be your main banner ad for your store."

"My vote is for entry number #5.
Its not too flashy or garish. Says what it is in clear, readable text and the bulletholes and crosshair lend something to the wargaming sales of the store."

"My vote goes to design #5. It is very clean, punchy and easy to read at a glance"

"I like entry #6 from shleep. It's clear and concise. I dislike the fantasy swords stuff or the bloody look which may receive negative reactions from parents of some young wargamers."

"I vote for number 6. Simple, fairly clean lines and I prefer the crosshairs on the dot than behind the text (as in number 5). I prefer the logos without the strapline and bomb for simplicity sake."

"Great competition idea! I really like #6, by shleep, with the 3-colour lettering and dot in the sniper scope. Its simple, but effective, and gives the fun feel without distracting the viewer with lots of cluttering details like the bullet holes or blood that some of the other designs have... they're fun, but they distract from what should be your main banner ad for your store."

"Logo number 17 by far the best (Grenade). Mature and well designed, I'd wear this as a T-shirt design."

I've had votes for all the designs but the people who submitted comments, as shown above, mainly like shleep's entries



12 years ago
bluejet
Australia
My vote is for #17 jakubs design is clever and clean and would work best as a logo.
well done jakub! and yes it would be great on a t-shirt.
Be careful asking your customers for opinions because their pick may not be the best
logo for your intended use.
just my 2 cents.
12 years ago
jakub sudra
Poland
thanks a lot bluejet! Means much coming from a pro like you:)
I like this design also, but if not, I've still got some ideas coming up.
12 years ago
grimgor77
United Kingdom
I will choose the winner carefully but I'm interested to know what other people think. I'm already thinking it will be a very difficult decision.
12 years ago
bluejet
Australia
The gun design is pretty good too.
With the grenade, maybe just an grenade shaped outline to enhance the grenade look.
with that pineapple/chunky outline grenades have.
Then again it may spoil the simplicity of it.
just a suggestion :)

12 years ago
jakub sudra
Poland
I'll try it out, thanks. Now it's really late, so only last versions of the gun today and I deserve some sleep:)
12 years ago
grimgor77
United Kingdom
I'm whittling down the designs in the last couple of days to exclude similar designs from the same entrant and ones that I just don't see as being up for serious consideration at the end. This is tougher than I expected!
12 years ago
grimgor77
United Kingdom
The original brief requested the "R" symbol for a registered trademark to be included in the design. The majority of submissions have not included it. This has not affected the ranking as it is a detail but it will need to be added if a design without it is selected as the winner. If you haven't included it in you current entry please don't resubmit.
12 years ago
grimgor77
United Kingdom
Tyler agreed to extend the competition from 7 to 10 days. I asked hime to do this because many of the entries have been from different time zones and this has meant a delay in communication. Had I realised this when I set this up I would have set it to 10 days initially.
12 years ago
r33d
United States
#111 is my pick (maybe minus the sword). It can be easily modified for a light or dark background and my eyes went right to it when I saw the page.
12 years ago
budiadiliansyah
Indonesia
thanks r33d ... yes i'm aware about the sword :D
12 years ago
bluejet
Australia
well done jakub, deserved win
12 years ago
jakub sudra
Poland
thanks blue :)
12 years ago