Our Ideas and Additional Information:
The logo will be used on business cards, websites, and vehicle side panels.
The "Wardell & Harper" would be the focus but we thought below that of putting:
Build - Design - Remodel
Something like that. Maybe just little bullets instead of hyphens.
just straight black text throughout.
"older" aesthetic fonts. Fonts such as:
Goudy Old Style (a favorite)
Baskerville Old Face
I like the overall design with the name in larger font size above with a business description below. The dividing line in between is also something I find appealing. This to me kind of epitomizes the simple yet classy look I think we're going for.
I like this logo enough that it makes me consider naming the business Wardell & Harper Construction, or at least using that as a DBA. I like the use of the initials (W & H) in our case with the business name below.
Reminded me of the overall classic professional look we like.
This was mostly what I had in mind in terms of the look of the 3 descriptive words below the business name/symbol/logo.