I have 2 designs based on a single concept for you to review. They can both be expanded upon to be made more complex or more refined and can be used with different fonts or the text on the outside of the paddle.
Not a bad start T, I prefer entry #1 simply because the board in entry #2 obscures the wave. However I think it needs more balance and a Paddle blade doesn't lend itself to that. Our competiton in this market is Starboard, Naish C4 Paddle Surf Hawaii, Surftech, Global Surf Industries, Another good site to look at is supsurfmag.com and supsurfjournal.com, both these site have links to our main competitors.. Ultimately we want the logo to be strong and iconic. Our head shaper is a world renowed identity and the branding has to be cosnsitant with his status in the industry. Hope this helps :-)