Kortingopjebed.nl Logo Design Contest

Kortingopjebed.nl has selected their winning logo design.

For $350 they received 126 designs from 31 different designers from around the world.
Contest
Logo Design Brief
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kortingopjebed.nl
Netherlands

Slogan

by Beds & Bedding

What We Do

Beds & Bedding is a dutch retailer of luxury beds and matrasses. Kortingopjebed.nl is a discount retail site of our stock surplusses. Luxury beds, matrasses and duvets at a discount.

Industry

Retail

Top Three Things to Communicate

#1 - Reliability
#2 - Quality products
#3 - Luxury

Our Target Audience:

We sell high quality beds and matrasses. Our target audience are people who are willing to spend some money on very well made brands. Most are over 35/40 years of age. Usually we find that people who find a good night's sleep important also take care of themselves by going to the gym, eating properly and have a healthy lifestyle.

Color Preferences

Something with either blue or green.

Our Ideas and Additional Information:

Do not pay to much attention to the layout of our website, since this will most likely change very soon.

Themes

Luxury
Expensive
Refined
Elegant
Secure
Masculine
Colorful
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television

Entries
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Contest Entries

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Discussion

Discussion

kortingopjebed.nl
Netherlands
#1 I think the Logo is to stretched out and very generic.
#2 and #4 look like it's WORDART from Microsoft Word.
#5 and #6 looks to Generic. It could be for any sort of business.

#3, I think this is an interesting direction. But I would like to do something with 'By Beds & Bedding"
13 years ago
kortingopjebed.nl
Netherlands
For everyone, I think it's important to include the slogan 'By Beds & Bedding' since the two companies are linked to each other and Beds & Bedding is a well known and respected retailer.

From what I can see here is that I like the simpler designs better, especially without gradients. I think Solid colours also print better on stationary and business cards etc.

The type of bed we mainly sell is a boxspring, so surroundings etc. are not found on the website.
13 years ago