#1 - Professionalism
#2 - Personal Service
#3 - Quality
Our Target Audience:
They would be career professionals, extremely family oriented, homeowners and own multiple vehicles. They would be concerned about properly protecting their assets as well as their children's future and would value a high level of customer service and a more personal relationship with their Insurance Agent. They may also be small business owners.
Color Preferences
Preference for combination of Dark & Light Blues. Can use Black or Grey in text to provide distinction and would prefer a white background.
Our Ideas and Additional Information:
Would like emphasis to be on the letter "W" from Wafford.
Themes
Necessity
Secure
Economical
Serious
Refined
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
To all current and potential design entrants: Note the emphasis on the letter "W" in the current Top-Ranked entries. We would like to have a logo that people could see quickly (i.e. Billboard, Sign, TV commercial) and instantly recognize and associate it with the Wafford name.
Thanks to all who have entered so far. The designs have been great! As a final note to all last-minute entries: We like the "W" icon to the left of the company name & tagline for a more horizontal look. We feel this would be better suited for use on a sign or billboard.
Just wanted to say Thank You again to all the designers for the time and effort that you committed to creating and submitting your entries. We will be meeting over the next few days (being that this is the weekend) and selecting a winner soon. Please bear with us and congratulations to all of you, you truly are the best the World has to offer!
Thank you again to all of the Artists who invested their time and submitted logos for our approval. I apologize for the delay in judging. Both owners of the Agency were out of town and it proved quite challenging to get them both together to approve a final winning design.
Thank you and we will look forward to utilizing your talent in the future!
