VytrakLogo Design Contest

Life-Changing Affordable Transportation.

Vytrak is an American company manufacturing three-wheeled utility vehicles in Ghana, West Africa in an effort to provide job opportunities and empower Ghanaians.

Corporate color palette will include several shades of gray with darkest being charcoal. Would like logo color to compliment this foundational color.
Do Not Like: Red or Blue because competitors use these

Business overview:
Vytrak manufactures three-wheeled vehicles in Ghana, West Africa.
The reason we are seeking to change our logo is because the most common application will be as a vinyl decal on our vehicles and the current logo would require too much vinyl and application would be too difficult for each vehicle. The existing logo is currently in use in many places, so any simple ways to tie together the new and existing logos would be appreciated. (Current logo is attached.)
Design parameters:
• Need ‘chunky’, compact design (no intricate design elements, please), as most common usage will be vinyl decal on vehicle and needs to be somewhat easy to apply
• Logo/icon outcome will be what identifies our vehicles in the marketplace
• Need black & white and color execution, no more than 3 colors, no gradients
o Most frequent usage will be black & white
• Crisp, sans serif font
• Feel of the logo needs to be nice, but attainable. We don’t want to appear so sophisticated as to be considered ‘out-of-reach’ for a broad spectrum of customers
• American owned & operated business, if possible to subtly incorporate American element, would like to see one version incorporating that