What We Do
VOMO stands for Voice Movement.
VOMO is a wellness singalong experience that involves singing, movement, meditation, and community.
Someone would experience VOMO as a "class" offering at their local wellness studio or fitness center (e.g. yoga studio, Equinox).
VOMO is going to do for singing and wellness what Zumba did for dance / fitness and SoulCycling did for spinning / meditation.
The VOMO target customer is someone who is looking to add a new experience to their wellness routine. They currently attend fitness classes like Zumba, Soulcycle, Corepower yoga and are open to topics like mental health, self-care, therapy.
We are looking for a logo that clearly states VOMO plus an icon that can become iconic in the future without the need to spell out VOMO in the future.
Example footage of a VOMO session: https://bit.ly/3w6Y7qt
The brand character:
- fun, bold, inviting, inspiring, empowering, upbeat
The benefits of attending a VOMO session:
- Feel creative, free, playful, energized
Some slogans we may want to appear along with VOMO on the logo:
- Voice Movement
- Move your voice. Free your soul.
- Sing Bad, Feel great!
- website: VOMO.me
“Group singing is cheaper than therapy, healthier than drinking, and certainly more fun than working out. It is the one thing in life where feeling better is pretty much guaranteed.” ~ TIME - “Singing Changes Your Brain”
Testimonials from those who have experienced VOMO:
- "It's like going to church but without the religious parts"
- "By the end of it, I'm just feeling open, happy, connected, and free and I loved it"
- " I felt electric, I felt very excited. I felt like energy shooting through my whole body"
- "It was like lightning shooting out of me!"
- "Completely liberated, I'm excited. Definitely looking forward to the next show."
Video of testimonials: https://bit.ly/3kK7MOt
Sizzle video: https://bit.ly/3FpQOhN
The temporary logo we're using is a combination of yellow/orange and dark gray. We like reds, yellows, oranges, and open to green for health.