What We Do
Vita - means "Life" in latin. Troche - is a sublingual lozenge, that dissolves quickly, while delivering compounds into the bloodstream immediately, bypassing the GI tract.
Our brand is a CBD wellness brand designed for the future, created by pharmacists to deliver a stated effect quickly, efficiently, and safely (for those who have trouble swallowing pills).
The target audience is the 30+ year old educated working professional, who takes incorporates self care into their lives, with Vita Troche being a CBD supplement/vitamin daily wellness product.
Product is a retail good, but for mass market in the medical/health care space.