#5 is our favourite up to now. Still - it is a bit generic. We would really like to have something, that will be remembered
#4 is close to Vitasmoke, we are glad you picked that up! It just makes sence to look for the benefits of a "brand-family"
#3 is ok, but we need a logo that fits into a lying rectangle. Keep in mind that it is mainly used on our website. A "box-shape" is to space consuming.
In terms of colors: feel free to play around with other colors if you think they fit better than the red and orange
#83 In comparison, I like the font you use here better than the modern fonts with no serifs. If you have any fonts that look quite conservativ, aristocratic, I would be happy to see them
#84 the cron that you use here is the crown of the queen, not the king (have a look at a chess game)
#112 is still our favourite. Can we ask you to enlarge the crown a bit, so that it is a liitle bit more dominant. Is it possible to bring the crown's swing together with the swing of the A. I mean it must not touch, but it should look as harmonic as possible,
we are still attracted by #131. The figure makes the logo more unique. The only thing is, that the figure is only seen as a figure - and not a "V". Maybe shifting it more towards the V of #131 would solve this issue. But whatever we do: the name must be readable.
#128 is really nice now! The only thing is, that the golden swing is not necessarily seen as part of the K. One guy said: it could also be read as Vita-Ring.. Again - the name must be readable.
One last wish. Can I have #131 "Vita" with a dark green (html color #0B6138 for instance) but still with a golden crown.
Hi Raimund, I've made 2 color variations and full body for "K"letter for # 128 entry, that makes letter "K" to be more prominent. Maybe your colleague had the feeling that "ing" letters from the "King" words looks like the one from the ING Bank logo, just because majority of serif fonts look alike. I don't know what is the font used in ING logo, but if you look and compare the 2 fonts you'll see that are different. For example look at the "N" letter or "G" of the two logos and you find that are quite different. In ING logo the main symbol is the lion, used by them since 1881.
Also the font used by this brand http://www.greeneking.co.uk/ may seems similar to ING, but also is different. And the examples may continue. The "serifs" makes all the fonts from this font category to have a closer look. As a conclusion, you don't have to have doubts about the font because in your logo I used a different font from ING's and there is no relation between them.
I will work also on # 131 entry to make also the adjustments according to your suggestions. Thanks for feedback!
thanks for your comments. I also think we are legaly save.
I want to ask you for one combination we didn't have yet: the figure with the crown of #131 in the middle between Vita and King - but without the swing. Reason: although I like the swing a lot, it brings a lot of trouble with readability. Half of the people asked read "Ring" instead of "King".