this is the first step in the right direction. the target should look a bit more 3d looking (dome out slightly), perhaps by moving the center dot to the left slightly. i would prefer the actual font to be rendered as a graphic too, so it's not just text, but art as well in a sense. i like the color, but perhaps there should be a different complimentary color besides black or gray to make it stand out a bit more? thanks for the help so far! :)
Change of the arrow's shadow for a more stilish one. A few examples of color variations on the arrow and the text. Any suggestions please feel free to ask. I was wondering if you would like to include the tag line.