VIP(Very Impressive Physiques) Logo Design Contest

VIP(Very Impressive Physiques) has selected their winning logo design.

For $300 they received 94 designs from 23 different designers from around the world.
Contest
Logo Design Brief Hide
rwatson000
United States

What We Do

It is a high end workout apparel line that should only be worn by top level athletes and models both male and female

Industry

Sport

Top Three Things to Communicate

#1 - Hot, sexy and hardcore
#2 - very classy but edgy attitude
#3 - The Bently of workout apparell

Our Target Audience:

Serious athletes and workout enthusiast who are proud and confident in showing off there body. Male and Females, young to middle aged, edgy and high paced. Something with a L.A. or South Beach fasion twist.

Color Preferences

Male- Orange or lime green, black and chrome
Female- Hot pink or Fuschea, black and chrome

Our Ideas and Additional Information:

Use only the Letters- VIP
Make it edgy and loud but classy and bold if possible

Themes

Bright
Loud
Luxury
Modern
Refined
Exotic
Sporty
Adventure
Colorful
Expensive
Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Clothing

Entries
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Discussion

Discussion

rwatson000
United States
I have decided that I want to add a 5 point star to the logo to give it more of a rockstar kind of appeal. Find a way to integrate a star with the letters. I like the Rockstar energy drink's star but don't want to copy them directly. Keep things edgy and modern looking. Dont be affraid to get radical with the designs, I like things that are far out. Thnx
12 years ago
rwatson000
United States
#10-12 are definatly on the right track. Maybe playaround with some different fonts but the use of the star to dot the i is a cool touch. Maybe try the letters coming throught the middle of the star and just play around with different locations for the star.I love the rockstar/punk look
12 years ago