Red: sophisticated red wine
Yellow: white wine, Champagne
Grey or Black: Luxury
NB: Not all colours must be in the logo --- rather, it should be a unified and memorable whole
Our Ideas and Additional Information:
The idea is that the logo should appeal to upper middle class (European) people, predominantly males, who have the means to buy, cellar and trade fine wines. The primary target group is not the extremely rich, however.
The logo should say: our market offers good wine, is trustworthy but need not be conservative or old school. Modern is better.