Village Hardware Logo Design Contest

Village Hardware has selected their winning logo design.

For $400 they received 170 designs from 30 different designers from around the world.
Contest
Logo Design Brief
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Village Hardware
United States

What We Do

Village Hardware is a locally-owned, independent hardware store known for its wide selection and superior customer service.

Industry

Retail

Top Three Things to Communicate

#1 - The locally-owned, independent aspect of the business
#2 - Superior customer service
#3 - A "Main Street" feel

Our Target Audience:

Our customer base is mixed. The two largest demographics are contractors - who are primarily local men in their 30's-50's, and 2nd home owners - wealthy, educated people of both sexes in their 50's-70's who visit from the New York City area.

Color Preferences

Color schemes that I've considered include Cream/Hunter Green, or Maroon (or any dark red)/Gold (or any mustard yellow)

Our Ideas and Additional Information:

I need the logo to spell out the name "Village Hardware". If you use a character, I'd like to be a black bear - but I am not married to the mascot idea (I would like wordmark submissions too).

Themes

Masculine
Necessity
Subtle
Economical
Raw
Commonplace
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Village Hardware
United States
Due to a formatting error my requested color scheme got mangled - it's actually two separate color combos. The first is Hunter Green/Cream. The second is Maroon/Gold. That said, I LIKE combining them all together, but I'd also like to see some ideas with the two color arrangements apart from each other.
12 years ago
acegraphics
United States
Hello from #’s 106 and 107 ACE. If possible would you please rank us remaining designers prior to your contest ending? Our points reflect in a ranking system, thanks. Best wishes with your contest.
12 years ago
Village Hardware
United States
Eight entries remain in the running - I am going to run them by customers and friends to determine the winner.

Re: Ace's message - sorry, I wasn't aware of that. It doesn't sound like a system that's particularly friendly to the designers, as I had no reason to check this site before the end of my contest I just let the deadline pass.
12 years ago