Hi Dora,
Thanks for the look and feedback. Here are my thoughts on the matter:
I hadn't thought of DELL till you mentioned it. Looking at it now, my own thinking is that it does not really look like DELL, though it may remind us of it because of the colour, brevity of the word, and the tilt to the 'e'. In the end, I actually think that is a virtue since your client base is in allied industry and its memorability can only be enhanced. Cheers, Steve.
btw, I should point out that the first iterations of this designs were meant to be suggestive of code and pixels...and I definitely liked the look, balance and interest of those:)