Our Target Audience:
High-end, wealthy and healthy 35-75 year olds interested in eating gourmet, plant-based meals prepared by gourmet vegan chef In Palm Beach, Florida.
This is a high-end delivery service with a high price point. Chef will also offer retreats and private dinner parties that will focus on functional, healthy, plant-based foods.
Our Ideas and Additional Information:
Because the name is Vegan Wagon, we are of course considering a wagon of some sort. We also like the idea of playing with the VW (like the Volkswagen logo).
***Ok, I'm adding more based on the logos you have all sent so far. I like the idea of the V and the W arranged to look like a wagon with wheels, but I would like the wheels to look more like an infinity symbol. The chef loves the infinity symbol, which I thought would be too busy to add to the design, but I think it can work where the wheels on the wagon are. I've uploaded a few versions I've been playing with myself for some reference. Would love to see something like those.