Our Target Audience:
Individuals are generally well-educated with advanced degrees or extensive specialized experience in their area of responsibility.
Much of the target audience is employed by entities with large revenues or budgets derived from direct or indirect involvement in U.S. federal government programs.
The audience includes: senior officials in the executive and legislative branches of the U.S. federal goverment; corporate-level executive management, thought-leaders and subject matter experts from public policy associations; state and local officials; and media.
The target audience currently relies on time-consuming research, outside consulting firms, or other commercial data services to obtain the information provided via Vector Analytic. Our custom data intelligence solutions streamline otherwise time-intensive research and provide reliable, objective intelligence to senior decision-makers.
No strong preference on color, please do not limit designs. Inclined toward dark blue and gold, silver/black/grey and other conservative color combinations. Open to other choices.
Our Ideas and Additional Information:
Inclination is for a word mark, use of initials "VA" in combination with company name. Preference is not to include additional images like arrows, a compass or other icons or symbols. Such designs are often busy/complicated and lack the sophistication/class and credibility required. Open to other creative choices.
Thanks to all for submitting your work. As designs have come in, we are drawn to options in which the non-text element is striking enough to stand-alone, as in an icon for a mobile app.
Other feedback includes:
- we prefer the designs with straight lines vs curved linear elements
- the more basic the combination of the V & A, the better it looks inside of a shape; multi-side shapes (hexagon, squares, etc) look better than circles
- designs without the slogan have been preferred over those with
- conservative, business oriented fonts have been preferred over modern fonts
- some of the top designs thus far have deviated from the conservative color palette to positive effect; we encourage others to provide alternative color combinations
- require combination of an icon-like image in conjunction with company name (no slogan)
Thanks again for your submissions, great work!
We are gravitating towards aligning the design, color and font of Vector Analytic with our other company The Space Budget which was a previous contest on Logo Tournament. We've attached the vector files for that logo for reference. In particular, the design elements in the letter "A" in Space Budget has triangle shapes that align well with Vector Analytic.
Due to the volume of submissions it is not possible to provide feedback to every designer. If we have not ranked your submission, it likely means that the treatment of the V&A is too simple/common as to stand out from other designs; or that the design is too abstract/busy for the clean, sophisticated, modern look we are seeking.
Thanks again for your interest, time and energy to create and submit your designs!