VCG Consultants Logo Design Contest

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VCG Consultants has selected their winning logo design.

For $475 they received 500 designs from 68 different designers from around the world.
Contest
Logo Design Brief
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VCG_Consultants
United States

Slogan

Benefits and HR Advisors

What We Do

VCG Consultants is a Benefits and HR consulting firm that works with companies of all sizes in two primary areas: (1) Company Employee Benefits Strategy, Implementation and Ongoing Management and (2) Performing select outsourcing functions for HR and Benefits companies and other TPAs/Administrators - specifically Medical Child Support Orders.

While we can work with companies of all sizes, our target company for Employee Benefits Consulting, Strategy and ongoing management is companies with 100-1,000 employee lives.

For Medical Child Support Order administration - our target is companies with 5,000 employees or more - but we will go smaller.

In addition to these two lines of business, we also provide select HR consulting and other administrative services, all centered around employee benefits.

Industry

Consulting

Color Preferences

Primary color = blue
Secondary color = grey

One-color logo option is necessary

Our Ideas and Additional Information:

We have attached our current branding materials (VCG color palette quick reference guide and Logos for Shared Drive) along with two colors we are looking to potentially introduce (teal and lime green). Also attached is a brand guideline document from our parent company, Acrisure. We elected NOT to rebrand using their new logo, however, we do want stay aligned with them.

We are looking to freshen our look so it comes off as innovative and modern in style and evoking a sense of security in our current client while also appealing to new clients. We would like to incorporate a triangle in a unique and creative way, to show we are part of the Acrisure family. What we don't like about Acrisure's branding is that, to us, it comes off as stiff and very corporate. We like a clean and sophisticated look, but want to bring in a modernity flair.

Also attached is our first logo, Veritas logo. You can see that a triangle is also featured, another reason we want to keep a triangle incorporated - for brand recognition.

Feel free to visit our website at www.vcgconsultants.com for more reference material.

Themes

Colorful
Modern
Secure

Style Inspiration

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