What We Do

We are searching for iconography that aids us in branding our corporate innovation and venture incubation spaces. Typically, this brand serves Michigan State University (MSU) researchers, faculty, and students as they fast-track derisking of their innovative technologies and startups. Although our spaces serve MSU faculty and students, they do not necessarily prove to be exclusive spaces to MSU, as we also serve the Greater Lansing Area community.

Industry

Color Preferences

Because our spaces are related to MSU, we would like to see any iconography would leverage MSU's brand color palette. You can find the entire palette here: https://brand.msu.edu/design-visual/index.html#color

Our Ideas and Additional Information:

Iconography should fit within our broad range of brands (attached). It should lean toward the clean, crisp, tech-forward/innovative. We are still in the process of officially naming the space beyond "VanCamp," for instance, the full name may include: VanCamp Startup Labs; VanCamp Labs; VanCamp Innovation Labs . . . etc., etc. We will need to be able to add the official name later.