I choose a simple strong wordmark since I wanted to avoid the plethora of roofs, house silhouettes and such that I'm sure you're going to see a lot off. I think they can sometimes come across as a bit stereotype and overused.
The "V" represents the increase in value. Moving the Star forward over the company name. Flirting with parent company name star. This can be changed to upright position if that is a demand. Blue and yellow similar to parent. (Don't have the exact color numbers)
Comment Activity
V line thinning out
Indicating Activity and movement