Logo concept. The placement of the word lot is subtle symbol of theme (houses with ocean inbetween). I trimmed the edges off of the word lot to show sharp edges in contrast (i.e looking from house to ocean). Most won't get it at first glance, but most didn't get the FedEx "arrow", until shown... same basic concept of using negative space
nvdesignes, thanks very much for your entries and designs. we haven't seen anything that seems to hold the right feel in your designs. i think what is paramount for us is some representation of a wave. while a surfer is close, we need that element specifically. moreover, we are staying away from straight text. entries 28/29 are too simplistic. entry 18 reminds us more of sailing as the middle image looks like a spinnaker sail. thanks again for your work and effort...but nothing seems close.