There are several attributes we like from a few different designs.
#1 has the gritty/grunge culture that would appeal to the target base, which would be younger generation urban/city surfers, nonconformist types. The colors and building structure of #3 is very cool. We'd like to see how that would play out if the text were below a larger image...perhaps more like
#4 with a building on the left and right. We like the layout of designs
#4 and
#8, but at the moment they have more of a "real estate company" feel to them, and less of a surf company. Imagine in your neighborhood there is a vacant lot, between two homes, and the lot is essentially a window looking at a beach with a surfer's perfect surf break. A total escape from suburbia/city living. On the buildings, however, we would like the architecture to be more 70s in style...think suburban housing....not brownstone. Lastly, and as mentioned before, this is a surf company, the main focus should be on the wave or wave element in the logo. We would like it to be simple and clean. Thanks.