What We Do
USA Rugby oversees high performance development for its four national teams, multiple collegiate and high school All-American sides, and an Olympic development pathway. The organization also invests in community development through training and education, administrative subsidy, membership services, and operation of 49 National Championship Series events.
Our Target Audience:
This logo will be for the USA Rugby Club National Championships, also known as the Club XVs Finals. While the target audience is the rugby community (active, adventurous, college educated, working, inclusive, work hard/play hard), seeking a design that appeals to general sports fans, male and female, 18 to 36, as well as media, sponsors, and advertisers.
Our Ideas and Additional Information:
Many of our existing logos take the shape of a shield or crest. Seeking something in the same vein, with ability to customize from year to year. We've seen this done with NHL Stadium series logos, included with USA Rugby logos to provide context.
Themes/things to consider: America/USA, Rugby/Elements of USA Rugby logo, Placeholder for year, Wordmark space for primary sponsorship
*Optional* subtle inclusion of roman numeral 'XV' in reference to competition format: rugby fifteens.
USA Rugby font: AGLettericaCondL Bold Italic
USA Rugby will seek vector file from winning entry to allow for yearly edits to competition year and sponsor(s)