USA Rugby Logo Design Contest

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USA Rugby has selected their winning logo design.

For $675 they received 147 designs from 19 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
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United States

What We Do

USA Rugby oversees high performance development for its four national teams, multiple collegiate and high school All-American sides, and an Olympic development pathway. The organization also invests in community development through training and education, administrative subsidy, membership services, and operation of 49 National Championship Series events.

Industry

Sport

Top Three Things to Communicate

#1 - Finals/National Championship (importance of event)
#2 - Club (competition level)
#3 - USA (country) / USA Rugby (organization)

Our Target Audience:

This logo will be for the USA Rugby Club National Championships, also known as the Club XVs Finals. While the target audience is the rugby community (active, adventurous, college educated, working, inclusive, work hard/play hard), seeking a design that appeals to general sports fans, male and female, 18 to 36, as well as media, sponsors, and advertisers.

Color Preferences

Colors consistent with USA Rugby brand standards:
Red: #C42032 (Web/Hex); 187 (Pantone)
Blue: #152C53 (Web/Hex); 539 (Pantone)

Our Ideas and Additional Information:

Many of our existing logos take the shape of a shield or crest. Seeking something in the same vein, with ability to customize from year to year. We've seen this done with NHL Stadium series logos, included with USA Rugby logos to provide context.
Themes/things to consider: America/USA, Rugby/Elements of USA Rugby logo, Placeholder for year, Wordmark space for primary sponsorship
*Optional* subtle inclusion of roman numeral 'XV' in reference to competition format: rugby fifteens.
USA Rugby font: AGLettericaCondL Bold Italic
USA Rugby will seek vector file from winning entry to allow for yearly edits to competition year and sponsor(s)

Themes

Adventure
Simple
Colorful
Modern
Raw

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

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