US GTLLogo Design Contest

Logo Design Contest
Contests / US GTL

US GTL has selected their winning logo design.

For $375 they received 99 designs from 16 different designers from around the world.
1st
#98
4th
#67
5th
#72
6th
#71
7th
#66
9th
#1
New
#25
New
#99
New
#97
New
#95
New
#94
New
#93
New
#92
New
#91
Prefers others.
#73
Prefers others.
#70
Prefers others.
#69
Prefers others.
#68
Prefers others.
#65
Prefers others.
#28
Prefers others.
#27
Prefers others.
#26
Prefers others.
#2

Discussion

 
Client
The client likes your logo the best so far. They are particularly fond of the arrows and the color scheme. They also like the graphic you provide but wanted to see if there was anything you could do with the idea of a droplet. Also, please play with the font. Currently I like the font, but would like to see some other choices. Thank you and please feel free to contact me with any questions or need for clarification.
12 years ago
 
Logo Designer
Thanks for the feedback. Here's some new variations.
12 years ago
 
Client
Wonderful. Thank you. I will present these tomorrow.
12 years ago
 
Client
Hi there,

Once again the client has ranked your design the best. They decided that they liked the initial two designs best. The droplet idea was voted down. At this point they would like to see #1 and #2 in a few more variations of green and blue. Perhaps a brighter green and a brighter blue...not too turquoise, but play with it if you can. Also, they would like to see the "U" on #1 and #2 a little more rounded. If you would be willing to work with a couple of different fonts for the US. I like the thinner nature of the initial font and I really like the GTL font as well. Thank you so much!
12 years ago
 
Client
Hi!

Thanks again for your help on this project. We have an idea we'd like to see for entry #2. Can you please "meld" the "G" and the "T" similar to #1, but then have the arrow element attached to the "T" only? Would like to see an arrow element that is more akin to a bracket (">") as opposed to an arrowhead. Thanks!
12 years ago
 
Logo Designer
No problem. Here's those revisions. Let me know if you want any more changes. Thanks
12 years ago
 
Client
Hi there,

My client and I agree that you have the best design by far. They love it! I have a very busy day today but would love to send some feedback for designs for you to submit before Monday.

They really like the darker blue in the color scheme and they also like the thin font for the US. As well we agree that the rounder U is more legible.

At this point they have decided against the arrow on the T debut I would like to see some >>> perhaps inside the GTL font (top, middle, etc) to reveal a more subtle arrow.

Also, please play a bit with the GTL font. I worry that it might look a bit clunky. I like that it is bold, but perhaps something that is a little more subtle and refined.

Thank you!
12 years ago
 
Logo Designer
Here's a more subtle arrow treatment. I wasn't quite sure what you had in mind with the "GTL" - is the font a little too square?
12 years ago
 
Client
That is an excellent start. Would you be able to incorporate a few >>> in a lighter color flowing between the GTL. Similar to what you did, but have the >> carrot bracket show the arrow movement. I wish I could show you! So sorry this is kind of confusing. Let me know if you think you have an idea of what I am asking. if not I will try and figure out another way to say it. So sorry it is kind of nebulous.

Considering the GTL I do feel like it is a little to square and chunky. Let's just see some versions with it lightened up a bit. Don't go crazy, because we really like the current version. i just thought it would be good to refine that a little bit more.

I really appreciate you making these changes. You are certainly working for this prize! You will get it, I just want to make 100% certain that our final logo is exactly what the clients wants!

Have a wonderful evening.

12 years ago
 
Client
Also, I forgot to mention that they love that first logo the best where the tops of the GTL move into each other with a dynamic flow so keeping that concept in mind perhaps adding in a few >>> would provide the arrow idea without disrupting the flow between the letters. We are trying to figure out how to get the arrow idea incorporated without having to separate any of the letters. Goodness I hope this makes sense!

12 years ago
 
Logo Designer
I think I see what you want now. Here's some more revisions (#92-#95) with the changes in the font and also the arrows.
12 years ago
 
Client
Perfect! The arrows are wonderful. Can't wait to see what they say tomorrow. I think they will love it. Thank you for the different fonts as well. I will get back to you with more changes tomorrow. Congratulations on the win,
12 years ago
 
Logo Designer
Cool - thanks.
12 years ago
 
Client
Hi there,

So we are still very interested in #67. I spoke with a couple of people on my creative team and they had the following suggestions:

Because this logo will often be in a four color template we would like to see what it looks like without any of the gradient. Would you please do a version where the graphic a solid blue on top, solid blue and green in the middle and a solid blue on the bottom. As well please do a version where the GTL is not in gradient but a solid green, solid dark blue, solid light blue.

Let me know when you have these versions available. We are making our final logo decision with the client on Friday morning.

Thank you again!

Kate
12 years ago
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