i really really like the highlighter effect in 24. almost thinking of a new log line, something like "Highlighting the best in our world" -only more poetic than that :)
i wonder if it is possible to put the highlighter pen on the right hand side, so it looks like the person is working from right to left? then the tilt up of the pen will look more like an exclaimation mark, too. also, to get the earth/urth theme in there, i wonder if the pen could have a projection of a world map wrapped around it, or something....somehow reference the world somehow somewhere. another way to do that would be to make the log line more green??
in any case, thanks much for a cool concept. best, jim
i like this one alot, i like the pen on the right side, and i like the world. the only thing is that the gray urthling seems a bit dull. i get the point that the highlighting is highlighting a gray text, but it does wash out the word. what would happen if you were to make the word green, as well.
in the first version, i liked the yellow brightness, and somehow it seemed that the highlighter was highlighting the word, and not just underlining it.
i also think that this design could use a different slogan, like "highlight the world", thanks, jim