UrsusLogo Design Contest

Logo Design Contest
Contests / Ursus

Ursus has selected their winning logo design.

For $300 they received 96 designs from 20 different designers from around the world.

Logo Design Brief

Client
Canada
What We Do
We are a real estate investment and property management company. We support clients to purchase homes through a rent to own program. We also buy distressed properties and support people who need to sell their property quickly.
Industry
Real Estate
Color Preferences
Silver – but that would print well in black and white. A metallic 3-D look. Something cut out of solid steel would be our preference. We are open to other ideas - these are just thoughts we've had - you're the experts!
Our Ideas & Additional Information
We have some concepts in mind. We definitely want a bear featured prominently – hence the name Ursus (Latin for bear.) It would be great if the constellation of the big dipper (Ursus Major) could play a subtle role as well. The idea of pointing to the ‘north star’ – which is what the handle of the big dipper does – to represent people heading on course toward their dreams.
Themes
Masculine
Simple
Gray
Modern
Raw
Necessity

Entries

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Discussion

 
Client
Love the text in #6 but the contrast makes it a little hard to read – more contract needed.

Really do want a bear in the logo

Love that #10 integrated all of the elements we are looking for but not fond of the polar bear – would prefer another type of bear – but the contrast provided by using a white bear is better.

In #10 it looks a bit like the bear is drinking out of the dipper – not good.

Like the text of #4 and the idea of incorporating the house – but not our favourite.



14 years ago
 
Client
We said we were not interested in the logos with dark backgrounds - as we were thinking of their use for letter head etc.... but also love that images could be done with a dark background in different context ie - business cards or the web.
14 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


14 years ago
 
Client
#16 Love the simplicity.

#20 and 21 Great Masculine Bear.

#14 Love the effect of the circle formed by the constellation and the ‘R’

#17, 18 & 19 much better with bear on that side.

#15 great concept – too light for impact.

#13 Great idea. The font should be bolder and easier to read. Love the stars. The Bear looks more like a tiger.
14 years ago
 
Client
#24 Really like this one - much better now that it's darker and you've integrated the stars.
14 years ago
 
Client
# 28 would prefer the bear not look like it's looking backwards - want a moving forward effect.
14 years ago
 
Client
#26 can you use the 'grey' bear from #16 and make all the stars in the constellation the same style as the big one - but smaller, So they are not circles?
14 years ago
 
Client
#37 can you flip the bear and star so they are facing right / forward
14 years ago
 
Logo Designer
does the logo have to be desaturated? or can there be limited color?
14 years ago
 
Client
#59 one of our concerns is that the bear in your logo might look too much like a 'teddy bear' - we love the logo and the concept but are wondering if there is a way to make the bear look a bit more masculine without making it look rough or scary.

We'd love to hear your ideas
14 years ago
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