Urology Specialists of WI Logo Design Contest

Urology Specialists of WI has selected their winning logo design.

For $350 they received 227 designs from 26 different designers from around the world.
Contest
Logo Design Brief
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urology
United States

Slogan

Delivering State of the Art Health Care Locally

What We Do

Provide patient care to those needing a Urologist in 8 locations throughout North Central Wisconsin

Industry

Medical

Top Three Things to Communicate

#1 - Compassion with the latest technology or treatment options
#2 - Brand that is easy to recognize
#3 - Modern but inviting...

Our Target Audience:

50/50 male female ratio - primarily over 50 years old
Location - North Central WI (centered around Wausau, WI)
Many different levels of income and education - treat a good percentage of Medicare patients. Dealing with health issues that are sometimes considered "taboo" - i.e. erectyle disfunction / incontinence, etc...

Color Preferences

Greens are good
Blues are good

Current logo is Black

Themes

Subtle
Quiet
Necessity
Modern
Refined
Commonplace
Elegant
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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6th

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Discussion

Discussion

Paull Petterson
Slovakia
Just a small note from me as a patient. I had some urology troubles (kidney stones or whatever you call that thing). I still can feel the pain. And to be honest, seeing all that sharp, edgy shapes (doesn't matter whether it's a map of Wisconsin) make me feel all those pains again :(
13 years ago
Bare Design
Australia
gogo design has a few entries here huh! :)
13 years ago
JR2
Bulgaria
Dear CH please take time to read this
http://logotournament.com/forum/general_discussion/914
13 years ago
gogo design
Uganda
Well, what can I say Bare, I love feedbacks :)
and they are really rare don't you think?
13 years ago
urology
United States
I extended the contest - some great entries that we want to give feedback on but given schedules may not get to feedback until Monday - as I'll have limited internet access. I apologize for that - keep them coming
13 years ago
urology
United States
General Comment is that I have pretty much decided to NOT have the tag line as part of the logo as it seems to make it too wordy (unless someone can show me otherwise)
13 years ago
NZR
Indonesia
test
13 years ago
VIDI
Italy
is there a section where the CH requested the geographical region to be part of the design..i don't see it...or are all designers copying each other. just curious.
13 years ago