URBAN DOG AND SAUSAGE Logo Design Contest

URBAN DOG AND SAUSAGE has selected their winning logo design.

For $300 they received 142 designs from 26 different designers from around the world.
Contest
Logo Design Brief
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sammytucker
United States

Slogan

"In dog we trust"

What We Do

We are a hip hot dog restaurant in northern california

Industry

Restaurant

Top Three Things to Communicate

#1 - Hot dog Restaurant
#2 - fun-hip vibe
#3 - great food

Our Target Audience:

we are a hot dog restaurant so, we need to appeal to the masses. Its difficult to pinpoint exact demographics, but we will target shools, sprorts teams, police and fire depts, 20-40yrs olds

Color Preferences

vibrant colors but we also youse several concrete grey colors in the decor of the restaurant to give it an urban look

Our Ideas and Additional Information:

We want the Urban Dog to be the highlight of the logo and the "and sausage" to be there but not too standout

Themes

Economical
Playful
Modern
Raw
Commonplace
Masculine
Necessity
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

sammytucker
United States
I like the variety coming in so far. I am not leaning toward anything with a dog in it though. I would like to see some entries with some "urban" scenes..... city skyline (chicago), buildings, bridges, ect. Our decor is sorta back city street, chainlink, broken concrete, raw materials (aluminum and whatever).
13 years ago
Brendan
South Africa
I personally find your slogan a bit blasphemous. Others will as well perhaps you want to reconsider before you finalise.
13 years ago
sammytucker
United States
Thanks for your imput Brendan. We did consider any religious implications of our slogan. We are based out of Northern California which is one of the most liberal places in the world. We understand that it could be slightly offensive to a small segment of the populus, however we believe most will find humor in the slogan. We would reconsider the slogan probably if we were based out of Tennessee in the heart of the Bible belt of America. Thats just not the case.
13 years ago
sammytucker
United States
Thank you DESIGNERS. You did great. I cant remember the last time I had to make a decision on so many great jobs. Thanks Again!!!
13 years ago
eskiss
United Kingdom
:)
13 years ago