We are a hip hot dog restaurant in northern california
Industry
Restaurant
Top Three Things to Communicate
#1 - Hot dog Restaurant
#2 - fun-hip vibe
#3 - great food
Our Target Audience:
we are a hot dog restaurant so, we need to appeal to the masses. Its difficult to pinpoint exact demographics, but we will target shools, sprorts teams, police and fire depts, 20-40yrs olds
Color Preferences
vibrant colors but we also youse several concrete grey colors in the decor of the restaurant to give it an urban look
Our Ideas and Additional Information:
We want the Urban Dog to be the highlight of the logo and the "and sausage" to be there but not too standout
Themes
Economical
Playful
Modern
Raw
Commonplace
Masculine
Necessity
Sporty
Adventure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I like the variety coming in so far. I am not leaning toward anything with a dog in it though. I would like to see some entries with some "urban" scenes..... city skyline (chicago), buildings, bridges, ect. Our decor is sorta back city street, chainlink, broken concrete, raw materials (aluminum and whatever).
Thanks for your imput Brendan. We did consider any religious implications of our slogan. We are based out of Northern California which is one of the most liberal places in the world. We understand that it could be slightly offensive to a small segment of the populus, however we believe most will find humor in the slogan. We would reconsider the slogan probably if we were based out of Tennessee in the heart of the Bible belt of America. Thats just not the case.
