UpLiftLogo Design Contest

Logo Design Contest
Contests / UpLift

UpLift has selected their winning logo design.

For $350 they received 224 designs from 45 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
TV Lift Cabinets
What We Do
Uplift is the name of the company. The company produces TV Lift Cabinets (raises and lowers your TV in and out of a cabinet so the TV is not part of the rooms decor when not in use). You may see the products at http://www.importadvantage.com
Industry
Home & Garden
Color Preferences
Orange and brown. Good color reference is this site.

http://www.fordspecialevent.com
Our Ideas & Additional Information
http://www.importadvantage.com to see what TV lifts look like

http://www.fordspecialevent.com for logo colors
Themes
Colorful

Entries

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Discussion

 
Client
#1 is very nice but I am nervous that the "U" is not formed close enough to be recognized as a "U". Will people think the name is "PLift"?
15 years ago
 
Client
#2 is nice but a little plain - ordinary. Logo needs to look somewhat sophisticated like #1 to allow people to understand we are a furniture company focusing on tech and home entertainment furniture.

Thank you for these logos. On the right track.
15 years ago
 
Client
#16 is very nice but it is missing the words "TV Lift Cabinets"

Would like to see a second version with a slightly larger arrow to make sure consumers see the motion icon.

Thanks!
15 years ago
 
Client
#14: Would like to see this one where the TV looks more like a TV. I get it but a consumer will likely not get it. Also needs the words "TV Lift Cabinet"
15 years ago
 
Client
#8 is creative how they show the TV raising out of the cabinet. I get it but I think the logo is not going to be understood by the consumer. If it could be modified so the consumer recognizes the TV coming out of the cabinet, it then has merit. Well done.
15 years ago
 
Client
#20 is really good. Remove black from TV screen though.
15 years ago
 
Client
#19 is very good as well. Full company name needs to show.

Would be interesting to see a second option where it is more obvious it is a TV popping out of a cabinet. Thanks!
15 years ago
 
Client
#20
Try without black in TV screen as option 1, and have the TV look more like a flat panel TV otherwise it may be mistaken for a lamp as option 2. Thanks!!!!
15 years ago
 
Client
#24 needs a physical bezel like a real TV so it is more recognizable as a TV.

Would like to see a 2nd option with the words TV lift on the TV screen instead of under the logo if possible.
15 years ago
 
Logo Designer
Ok, I will upload new revisions tomorrow.

Best regards

15 years ago
 
Client
#35 Elemental Design

TV needs to look more like a TV. Currently it could be mistaked for a spotlight. Look at #33 and others. Should physically look like a TV like 33 or others. Thanks!!!
15 years ago
 
Client
#42 is a great idea!

Problem is it doesnt look as high end as the others. If you can make it look high end, you may be onto something. Thank you!
15 years ago
 
Client
#33, 19, 28, 14, and 41 are all good but they need to allow the consumer to better understand that Uplift is a TV Lift cabinet. That must be depicted graphically. These 5 are very good and need some pictorial that its a TV in movement. We appreciate your efforts!
15 years ago
 
Client
#64 Elemental Design

Please do another version of #64 with a white TV screen and not black. Thanks!
15 years ago
 
Client
#58

Try with TV slightly larger and without the words "TV" in the TV screen. Thanks!
15 years ago
 
Client
#73 Athy:

Very nice. Our machine is rack and pinion. You are showing a "scissor" like mechanism in the cabinet. Please change to a rack and pinion machine (gear and track/rack): http://www.importadvantage.com/Uplift-2700-76

Round gear with teeth that climbs on a track with teeth that is shaped like a yard stick.
15 years ago
 
Logo Designer
thanks for your feedback
i'll fix it tomorrow
15 years ago
 
Client
#2: Thinner less masculine font please
15 years ago
 
Client
#4: Try using a standard "i" instead of the upside down "L" please
15 years ago
 
Client
#78 Elemental Design

Please try using a TV like #57 and #77.

Try a second version of both new TV styles by adding the down arrow under the "P" like you did on top of the "U"

THANKS!
15 years ago
 
Client
#97 Desi: Please try this with a white TV screen and not black/brown. Arrows do not depict up and down motion but rather corner to corner 45 degree motion. Needs to depict up and down.

Try one with up and down arrows and another with no arrows.
15 years ago
 
Client
#104

Please show this popping out of the dresser as opposed to sitting on it. The TV pushes the hinged lid up and Tv starts to raise out. You may see what this looks like at http://www.importadvantage.com. Thanks!
15 years ago
 
Client
#105

Same as #104 comments
15 years ago
 
Client
#123 Elemental Design:

Looking good thanks. Please change the black to the brown color of the Ford Website and or as per other submitted logos.
15 years ago
 
Client
#126 Zie

Very nice. Looks too heavy though. Please lighten it up without background colors more like #124. I like the color of #123 as well as the remote incorporated.
15 years ago
 
Client
#106

Nice looking still but the "U" still does not look like a "U"
15 years ago
 
Client
#28

Anyway to add some knobs and lights to the TV so it looks more like a TV and less like a whales head?
15 years ago
 
Logo Designer
Dear importad.

you like picture a real TV in your this logo...??
15 years ago
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