Here are some of my concepts. I've gone for something that's fairly clean and simple, yet striking. Creating an icon that works well within the logo or as a stand alone element, one that can be used for things like favicons or watermarks.
The logos are 100% vector so will scale well to any size, and works well in full colour, B&W and on coloured backgrounds if needed,
It would be my pleasure to work up any variations so please do say. I look forward to your comments or thoughts.
I do like the cleanliness of these and like entry #4 best. I also like how you put the full company name below. I was also thinking to maybe try a design that has UPI at the top and Utah at the bottom with an image in the middle but not sure how that would look. I need to review these with the owner too to get his thoughts.
The other thing that we need to be conscious of is how would this logo work on apparel. The owner will want to buy shirts and so I'm a little worried about the possible resolution and how the image would work on something embroidered.
One other thing that I was thinking about was that so many property inspectors use a house in their logo so it's kind of overused. The owner, Bryan, is kind of a true cowboy. He was actually a professional bull rider in his past life. So I don't know if it would be cool to try incorporate some kind of a rope into the design with the house so it speaks to his personality? If you google rodeo ropes you might get an idea. Just something to think about. I was looking at you THE PANTRY logo for example. So maybe UPIutah is in the center with the small house and magnifying look you did but not on an angle above in color and then the rope affect around?
So the owner doesn't like the rounded font in this and thinks it's a little too "childish" looking. We've also decided that we'd like to maybe try taking Utah out of the logo (it's in the url but I don't think it needs to be in the logo). So instead I wanted to try something that has just UPI with an icon. I just think it will make a much cleaner design. Was thinking maybe to try to differentiate we could use the mountain ranges of Utah as part of the icon. Or open to other ideas.
Here are a few updates; #19, #20, #21, #22 and #23!
With #23, the icon not only represents two roofs (two shades of green), but when together they also represent a mountain range, going from smaller to a larger peak.