University of Toronto Transportation Research Institute - UTTRILogo Design Contest

Thanks to all of the designers who have submitted so far!

The various forms of the swoosh show motion, but can they be made into something more to do with transportation? Transportation but NOT ROADS. We think of transportation as networks, which are essentially lines that connect nodes, like a subway network.

We may not need to repeat the text "University of Toronto Transportation Research Institute" below UTTRI as it will appear elsewhere. That said, it looks good as it is in many of these designs.

We're excited by what we've seen and hope the ideas continue to flow!

These developments are very exciting.

I like the bold space created by the heavy double T in #4 - but not the road in the middle.

I like the nodes on a link in the network in #35 but - networks are connected! Connect the dots!

This was a tough assignment - and yet you've been so creative with what you have to work with!

For the last bit of time we have I thought I'd remind you of our official dark blue and the other suggested Secondary and Accent colours in case a spark of colour might be interesting.

And maybe not - you are the designers!

Yes:Blue: U of T’s official colour is Pantone 655 (dark blue).
UTTRI has an official UofT "signature" which is Pantone 655 or black on a white background or knocked out (white) on a Pantone 655 background. The logo will always be displayed on white or a Pantone 655 background. Other colour choices we will leave with the designer but UofT suggests complementing the Pantone 655 with Secondary Colours – Pantone 122, 186, 633, 412 and Accent Colours Pantone 7453, 422, 692, 7492.

Thanks to everyone for your perseverance, patience and creativity! This was a tough assignment. Though our work is interesting and rewarding it's not associated with great visuals. You gave us lots to work with and we appreciate it. Based on my excellent experience I will definitely recommend this service to others.