Hello.
The concept is a play on sneakers and how they make steps or the interplay between the two, So i stylised the e in the middle of the universal, illustrating steps to symbolise stepping up your sneaker game, and to tie it all up the typography is very boxy and angular to mentally prime the image of a sneaker box.
Thank you and Kind regards
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The concept is a play on sneakers and how they make steps or the interplay between the two, So i stylised the e in the middle of the universal, illustrating steps to symbolise stepping up your sneaker game, and to tie it all up the typography is very boxy and angular to mentally prime the image of a sneaker box.
Thank you and Kind regards