Universal Fitness CaliforniaLogo Design Contest

Logo Design Contest
Contests / Universal Fitness California

Universal Fitness California has selected their winning logo design.

For $250 they received 57 designs from 15 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
See you on the mat!
What We Do
We are a niche fitness facility specializing in Brazilian Jiu jitsu, Muay Thai, UFC training, cardio kickbox and boxing, kids elite fitness, all around wellness, nutrition and fitness with special small group or one on one attention.
Industry
Sport
Color Preferences
Red Black White with some electric blue or silver or gold
We would like to see UFCAL...short for Universal FItness California. (as well as the whole business name)
Our Ideas & Additional Information
We envision a guy like Atlas, super strong hero look holding up a planet (like universal studios) with planets/galaxy everywhere that we could use to label classes. The main part of the logo is the "Guy" punching through, breaking through, strength, worldly, classy, not overly muscular but depicting stregth
Themes
Simple
Adventure
Masculine

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Discussion

 
Does anyone know the image of the naked discus thrower? Like a giant strong man? How about the GRACIE fighter logo? I am going to try and find images that I can and upload them to show the direction we'd like to take. A round logo like Starbucks, surrounded with the letters Universal Fitness California...kind of like a Planet that is being held up in the air by a strong man...The fighter symbol is also a circle. WIsh there was a way to draw ideas and send them off to the designers. UFCAL is not really the main focus....strong guy, "universal" like Universal Studios, fighting symbols. BLACK RED WHITE and Electric BLue or silver or gold as an accent. Hope this helps
14 years ago
 
Okay...I just uploaded the Gracie symbol (our affiliate) and googled "google images" two words. 1) ATLAS...there you will see naked strong men holding up a planet. 2) Discus thrower ...same thing, strong guys. If you can picture a strong guy holding up a planet that says universal fitness california around the perimeter (inside or out - not sure how it will look) like starbucks is written circular...I think thats what we are leaning towards. The UFCAL acronym should be little and not the main focus.Also, keep in mind our TShirts are black, the gym walls are black, so I believe silver, bronze or gold might need to be the overarching color theme....don't get too hung up on our color choices. Use whatever you think looks good. I hope this helps. Thank YOU!
14 years ago
 
My team mates like the look of the strong man and yet would like to compare it with the picture of two people in MMA (Mixed martial arts) action. I am going to scan a couple idea sketches and upload them this afternoon. All the different ideas are good. we are open to your creativity!
14 years ago
 
Please check out images I uploaded 11/8/09. MMA JACKED is our current logo....love the red/black circle... Gracie Fighter is our affiliate logo. We like the circle, one partner prefers the discus thrower image,
14 years ago
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