United Home Group Logo Design Contest

United Home Group has selected their winning logo design.

For $275 they received 117 designs from 25 different designers from around the world.
Contest
Logo Design Brief Hide
codygibson1
United States

What We Do

Team of residential real estate agents, helping clients to buy and sell houses.

Industry

Real Estate

Top Three Things to Communicate

#1 - Expertise
#2 - Modern/Current
#3 - Trust

Our Target Audience:

Home buyers and sellers. Age 35-55, M+F, several locations across America.

Color Preferences

Please use Red, Black, Grey.
Do not use, any other colors.

Themes

Modern
Masculine
Bright
Loud
Necessity
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

codygibson1
United States
Please avoid the over arching house concepts. It's too similar to American Family Insurance concepts. Consider a brand icon that can stand alone to represent the company, that will pair cohesively with the company name.
7 years ago
codygibson1
United States
Please avoid incorporating UHG into any designs. We aim to avoid the correlation to the "ugh" sigh often used online.
7 years ago
codygibson1
United States
Consider a separate logo graphic that can stand alone to represent the brand. Not a logo where the business name is incorporated into the design.
7 years ago