UndergroundGISLogo Design Contest

Logo Design Contest
Contests / UndergroundGIS

UndergroundGIS has selected their winning logo design.

For $375 they received 186 designs from 15 different designers from around the world.

Withdrawn

New
#39

Withdrawn

New
#38

Withdrawn

Prefers others.
#117

Withdrawn

Prefers others.
#91

Withdrawn

Prefers others.
#90

Withdrawn

Prefers others.
#89

Withdrawn

Prefers others.
#88

Withdrawn

Prefers others.
#87

Withdrawn

Prefers others.
#86

Withdrawn

Prefers others.
#63

Withdrawn

Prefers others.
#62

Withdrawn

Prefers others.
#61

Withdrawn

Prefers others.
#42

Withdrawn

Prefers others.
#41

Withdrawn

Prefers others.
#40

Withdrawn

Prefers others.
#13

Withdrawn

Prefers others.
#10

Withdrawn

Prefers others.
#9

Discussion

 
Logo Designer
Hi Rick,


Here are my first proposals for your project: #9 #10 #11.

I Love to know what do you think about them.


Regards,
Marco
9 years ago
 
Client
Hi Marco,

Thank you for your submissions. There were elements we liked about your concept so we picked one to be in the ranked category. We like the fact that there were three distinct elements (name, tagline, icon) that could be use independently or together.

You will see from my general comments, however, that there are some things we would like to see changed. For example, we don't want to use the inverted tear drop symbol and we want to play down the prominence of "GIS." On a personal note, I wonder if there is a simpler way to convey the map since it is very prominent in your design and could be more subtle in both size and design.

Please see my general comments to all designers for further guidance.

We look forward to seeing more ideas from you.

Thank you!
~ Rick
9 years ago
 
Logo Designer
Hi Rick,

Thanks for your detailed feedback, it is very useful for me.

I have prepared two bunch of proposals for the next revision with your team:

#40 #41 #42 I #61 #62 #63

Regards,
Marco

9 years ago
 
Client
Thanks Marco,

I look forward to seeing my team's reaction. Expect to hear back from me late tomorrow...

Cheers!
~ Rick
9 years ago
 
Logo Designer
Hi Rick,

I have seen that I am out of the ranking now, I am really interested in your feedback to continue working in your project. Thanks!
9 years ago
 
Client
Hi Marco,

Nice to hear from you. The team wanted to narrow the field to those logos they thought most closely reflected what they were looking for, so some designs didn't make the cut. Sorry about that. The reasons that your newer designs didn't make it was that the icons didn't add clarity to what UndergroundGIS does. In fact, some didn't understand the icons at all. One of our team liked the "text" imagery that you have in entries #9, #10, #41, and #61, but I don't think his interest is strong enough to pull that imagery through to the finals.

As I said, some of the imagery looked like it was just forced geometry that didn't necessarily convey a meaning (e.g., circular arrow, sideways teardrop, etc.).

The team is liking images of networking or schematics. The current top choice (#4) is liked because the icon has meaning to the team members (location on a map with data coming from it).

I hope the feedback helps. You are a talented artist. The team had to make some choices and sadly some designs have to be removed. Please consider this feedback and the general feedback I offered and see if some other inspiration doesn't strike you.

Cheers!
~ Rick
9 years ago
 
Logo Designer
Thanks for your message and your time Rick I appreciate that.

For sure I am not going to give up yet in this project.

I will prepare some proposals with new and clearly concepts soon.

Regards,
Marco
9 years ago
 
Logo Designer
Rick about the "teardrop" in my first entries, it is a location pin, very common to represent locations as you can see in google maps for example. I was to post this message when you just mentioned it in the public comments, what a coincidence :)
9 years ago
 
Logo Designer
Hi Rick,

Honestly I am very disappointed with the criteria of the ranking, I think my last designs have something positive to contribute to your project but all were sent to non prefer section.

Anyway. I respect your decision and good luck with the contest.

Regards,
Marco
9 years ago
 
Client
Hi Marco,

I'm sorry to disappoint you. The last meeting was conducted in a rather rushed fashion and the team didn't want to dwell on each design. I think there are a couple they like and when they see others that don't measure up (to them) they quickly discharge the designs.

Thank you for the well wishes. I wish you well with your future contests!

~ Rick
9 years ago
 
Client
I wish you had not withdrawn all of your logos. I wanted to bring back one of them to put it in the top 10, but alas, that is no longer possible for me.

~ Rick
9 years ago
 
Logo Designer
No problem Rick, thanks for your kindness I appreciate that.


Regards,
Marco
9 years ago
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